Consumer decision making

The cosmetic industry is expanding and with so many companies on the rise Sephora comes up with new gimmicks and products to keep consumers wanting more. When you think of make-up you usually think of teenagers or women, but Sephora products are timeless. Sephora came up with "Hello Kitty at Sephora". This line appeals to all ages. Hello Kitty was introduced in 1974 (it was introduced in 1976 in the United States). With her feminine and fun appearance she is found irresistible by a female of any age (even though it was originally aimed for the pre-adolescent female market). With that bit of information on Hello Kitty you can see why Sephora decided to incorporate Hello Kitty into their line of products.Some lip products you can get from the Hello Kitty line are:

• Hello Kitty Lip Balm - $9.00
• Hello Kitty Sweet Gloss - $16.00