Business marketing is the practice of individuals, businesses, commercial businesses and organizations marketing their products or services to other individuals, companies and organizations that work in adopting the merchandise as their own for their own personal consumption, use them as components in products or services they offer, use them to support their operations or resell them.
Sephora markets to their customers in various ways. Not only do they market to individuals but they help other business market, for example they help the business of Smashbox market. Sephora uses methods of advertising, business merging and organizational events.
Monday, May 9, 2011
The Marketing environment
Sephora's targeting market: Females and Males of any AGE and RACE.
Celebrities and socialites have a major impact on today's society. Sephora knows how we try to maintain the flawless perfected looks that celebrities PORTRAY. When Sephora comes out with new products, trends and make up ideas they know that we can not resist being that almost everyone in society strives for a flawless look. I mean when you think about it, who really turns down perfection!?
Sephora cosmetics has a keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Which ever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living.
Demographic factors:
Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types (Dark to fair) also Sephora has stores in countries other than the United States.
Age: Sephora has a huge selection of make- up being that the ages of their customers range from about 10 and up. For the younger generation(10 to 15) Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens (16 to 25) Sephora has a huge selection of almost everything ranging from Lip stick, Lip gloss, Blush, Eyeshadow, Mascara etc. When it comes to adults( 25 and up) Sephora specializes in a lot of Anti-aging products.
Technical Factors:
In this day and age it is all about technology. Sephora knows this so to keep everyone up to date they have their website WWW.SEPHORA.COM not only do they have their website they also have a their Facebook page WWW.FACEBOOK.COM/SEPHORA on their facebook you can find upcoming sales, advice, a link to their twitter page and also ways to get gift card and etc. Also you can check out their Youtube page WWW.YOUTUBE.COM/SEPHORA on there you will see advertisement for upcoming products and a lot of tutorial videos.
Monday, May 2, 2011
Segmenting and Targeting Markets
A market is people or groups with needs or desires and the ability and willingness to buy. A group of people or groups that lack any one of these characteristics is NOT a market.
A market segment is group of people or organizations who share one or more characteristics that cause them to have similar product needs.
A marketing segment has to meet certain criteria's. Those criteria's are:
Most people who buy Sephora products are females. There are a few men who do buy Sephora products. Though the female consumers outnumber the men buy alot Sephora still remembers to reach out to the men audience.
With age its also important for SEPHORA to reach out and make ads and commercials that are age appropritate because Sephora customers age vsries from the ages of 10 and up. With family income Sephora makes it a mission to make their products affordable. With all the tactics that SEPHORA does the responsiveness of the customers are always positive. Even celebrites love SEPHORA.
A market segment is group of people or organizations who share one or more characteristics that cause them to have similar product needs.
A marketing segment has to meet certain criteria's. Those criteria's are:
- Substantiality
- Indentifiability and measureability
- Accessibility
- Responsiveness
Most people who buy Sephora products are females. There are a few men who do buy Sephora products. Though the female consumers outnumber the men buy alot Sephora still remembers to reach out to the men audience.
With age its also important for SEPHORA to reach out and make ads and commercials that are age appropritate because Sephora customers age vsries from the ages of 10 and up. With family income Sephora makes it a mission to make their products affordable. With all the tactics that SEPHORA does the responsiveness of the customers are always positive. Even celebrites love SEPHORA.
Sephora Presents Spring 2011 Trends: Romantic Neutrals, Elegant Pastels ...
Romantic Neutral Makeup:
Elegant Pastels Makeup:
Sephora Presents Spring 2011 Trends: Vivid Brights and Luminous Golds
Vivid Brights:
Sephora Presents Spring 2011 Trends: Bold Cheeks and Orange Lips
MODEL WITH BOLD CHEEKS:
MODEL WITH ORANGE LIPS:
Developing and Managing Products
New products, are important to sustain growth, increase revenues and profits, and replace obsolete items.
Sephora does a good job staying on top of what should be sold and how to go about. Almost everyday new ideas are brought about in the products they create. As time goes on Sephora reveals and comes out with new products (a product new to the world, the market, the producer, the seller, or a combination of these). Sephora gets new ideas from many different places. Sephora tries to sell not only different products but they also try to come out with new colors, shades, fragrances and etc. Sephora gets their creativity and inspiration from Fashion Designers and Seasons. As time goes on trends change usually trends change by the season so Sephora makes it their mission to come out with looks and shades that go with the current trend and fashion of the season. Being the fact the society is big on trends, the way Sephora goes about there products is through yearly evolution. As evolution takes place Sephora customers remain happy and satified.
WINTER MAKEUP TRENDS:
SPRING MAKEUP TRENDS:
SUMMER MAKEUP TRENDS:
AUTUMN MAKEUP TRENDS:
Sephora does a good job staying on top of what should be sold and how to go about. Almost everyday new ideas are brought about in the products they create. As time goes on Sephora reveals and comes out with new products (a product new to the world, the market, the producer, the seller, or a combination of these). Sephora gets new ideas from many different places. Sephora tries to sell not only different products but they also try to come out with new colors, shades, fragrances and etc. Sephora gets their creativity and inspiration from Fashion Designers and Seasons. As time goes on trends change usually trends change by the season so Sephora makes it their mission to come out with looks and shades that go with the current trend and fashion of the season. Being the fact the society is big on trends, the way Sephora goes about there products is through yearly evolution. As evolution takes place Sephora customers remain happy and satified.
WINTER MAKEUP TRENDS:
Sephora debuts their new products on ther website www.sephora.com. On top of that their new products are also talked about in numerous magazines like Cosmopolitan, Essence, Allure, Glamour and of course Sephora's own magazine titled SEPHORA. You can also see the debuts of Sephora's new products on facebook at WWW.FACEBOOK.COM/SEPHORA. On their facebook page you can find alot of info. Sephora also has tabs and links on their page where you can view Offers, Reviews, Discussions and there's a link to access there Twitter page too. With the cosmetic market on the rise Sephora continues to create and release new ideas and products.
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