Segmenting and Targeting Markets

A market is people or groups with needs or desires and the ability and willingness to buy. A group of people or groups that lack any one of these characteristics is NOT a market.


A market segment is group of people or organizations who share one or more characteristics that cause them to have similar product needs.


A marketing segment has to meet certain criteria's. Those criteria's are:

• Substantiality
• Indentifiability and measureability
• Accessibility
• Responsiveness

Gender, income status, age and race also plays a role and has to be considered.
Most people who buy Sephora products are females. There are a few men who do buy Sephora products. Though the female consumers outnumber the men buy alot Sephora still remembers to reach out to the men audience.
With age its also important for SEPHORA to reach out and make ads and commercials that are age appropritate because Sephora customers age vsries from the ages of 10 and up. With family income Sephora makes it a mission to make their products affordable. With all the tactics that SEPHORA does the responsiveness of the customers are always positive. Even celebrites love SEPHORA.