The Marketing environment

Sephora's targeting market: Females and Males of any AGE and RACE.

Celebrities and socialites have a major impact on today's society. Sephora knows how we try to maintain the flawless perfected looks that celebrities PORTRAY. When Sephora comes out with new products, trends and make up ideas they know that we can not resist being that almost everyone in society strives for a flawless look. I mean when you think about it, who really turns down perfection!?

Sephora cosmetics has a keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Which ever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living.

Demographic factors:

Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types (Dark to fair) also Sephora has stores in countries other than the United States.

Age:  Sephora has a huge selection of make- up being that the ages of their customers range from about 10 and up. For the younger generation(10 to 15) Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens (16 to 25) Sephora has a huge selection of almost everything ranging from Lip stick, Lip gloss, Blush, Eyeshadow, Mascara etc. When it comes to adults( 25 and up) Sephora specializes in a lot of Anti-aging products.

Technical Factors:

In this day and age it is all about technology. Sephora knows this so to keep everyone up to date they have their website WWW.SEPHORA.COM not only do they have their website they also have a their Facebook page WWW.FACEBOOK.COM/SEPHORA on their facebook you can find upcoming sales, advice, a link to their twitter page and also ways to get gift card and etc. Also you can check out their Youtube page WWW.YOUTUBE.COM/SEPHORA on there you will see advertisement for upcoming products and a lot of tutorial videos.