Sephora Girl NYC

Thursday, May 24, 2012

I'm BAAAAAAAAAAAAAAACK!!!

Hi Everyone I haven't been on this since I was taking market100 but I logged on and remembered how much I love blogging. Anyways this post is short I just want to show a tutorial on how to apply quick neutral Make up. Click the link up top and enjoy.

Monday, May 9, 2011

Business Marketing

Business marketing is the practice of individuals, businesses, commercial businesses and organizations marketing their products or services to other individuals, companies and organizations that work in adopting the merchandise as their own for their own personal consumption, use them as components in products or services they offer, use them to support their operations or resell them.

Sephora markets to their customers in various ways. Not only do they market to individuals but they help other business market, for example they help the business of Smashbox market. Sephora uses methods of advertising, business merging and organizational events.

The Marketing environment

Sephora's targeting market: Females and Males of any AGE and RACE.

Celebrities and socialites have a major impact on today's society. Sephora knows how we try to maintain the flawless perfected looks that celebrities PORTRAY. When Sephora comes out with new products, trends and make up ideas they know that we can not resist being that almost everyone in society strives for a flawless look. I mean when you think about it, who really turns down perfection!?

Sephora cosmetics has a keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Which ever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living.

Demographic factors:

Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types (Dark to fair) also Sephora has stores in countries other than the United States.

Age: Sephora has a huge selection of make- up being that the ages of their customers range from about 10 and up. For the younger generation(10 to 15) Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens (16 to 25) Sephora has a huge selection of almost everything ranging from Lip stick, Lip gloss, Blush, Eyeshadow, Mascara etc. When it comes to adults( 25 and up) Sephora specializes in a lot of Anti-aging products.

Technical Factors:

In this day and age it is all about technology. Sephora knows this so to keep everyone up to date they have their website WWW.SEPHORA.COM not only do they have their website they also have a their Facebook page WWW.FACEBOOK.COM/SEPHORA on their facebook you can find upcoming sales, advice, a link to their twitter page and also ways to get gift card and etc. Also you can check out their Youtube page WWW.YOUTUBE.COM/SEPHORA on there you will see advertisement for upcoming products and a lot of tutorial videos.

Monday, May 2, 2011

Segmenting and Targeting Markets

A market is people or groups with needs or desires and the ability and willingness to buy. A group of people or groups that lack any one of these characteristics is NOT a market.

A market segment is group of people or organizations who share one or more characteristics that cause them to have similar product needs.

A marketing segment has to meet certain criteria's. Those criteria's are:

Substantiality
Indentifiability and measureability
Accessibility
Responsiveness

Gender, income status, age and race also plays a role and has to be considered.
Most people who buy Sephora products are females. There are a few men who do buy Sephora products. Though the female consumers outnumber the men buy alot Sephora still remembers to reach out to the men audience.
With age its also important for SEPHORA to reach out and make ads and commercials that are age appropritate because Sephora customers age vsries from the ages of 10 and up. With family income Sephora makes it a mission to make their products affordable. With all the tactics that SEPHORA does the responsiveness of the customers are always positive. Even celebrites love SEPHORA.