Business marketing is the practice of individuals, businesses, commercial businesses and organizations marketing their products or services to other individuals, companies and organizations that work in adopting the merchandise as their own for their own personal consumption, use them as components in products or services they offer, use them to support their operations or resell them.
Sephora markets to their customers in various ways. Not only do they market to individuals but they help other business market, for example they help the business of Smashbox market. Sephora uses methods of advertising, business merging and organizational events.
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