Shopping products - A product usually more expensive than a convience product and is found in fewer stores.
Now when it comes to cosmetics,you can find them in a lot of places, pharmacies,discount stores,beauty supply stores and etc...but when buying a sephora product the stores you can buy them at decreases.When buying a sephora product one must go to a sephora ,macys or bloomingdales.
Speciality products- When consumers search extensively for a particular item and are very reluctant to accept subsititues.
Now sephora offers a lot of products, now to focus on sephora lip glosses, sephora offers a variety of different types of glosses and shades. I feel sephora offers speciality products through experience. The last time I was in sephora a lady was looking for a certain lip gloss from sephora that was made for people with dry lips, sephora didn't have it and the lady's friend suggested going to a different cosmetic store and the lady said no that she would either order the product online or come back tomorrow.
Unsought products- A product unknown to the potential buyer or a known product that the buyer does not actively seek.
Sephora always offers new products but sometimes the product isn't known by everybody. Being that i am a loyal costumer of sephora i recieve emails about new products weeks in advanced but if you aren't a loyal costumer you wont know about certain products until they get advertised.
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