Monday, February 14, 2011
Ethics and Social Responsibility
Sephora's ethics go hand in hand in how they continue to expand their company and the way they they target their customers. You can find Sephora stores all over the world. In each store, you see diversity. Sephora does not discriminate in the people that they hire at all or who they sell to. Race, Religion, Gender none of that matters when applying to a Sephora store. This also corresponds in how they sell to customers. When looking in magazines or even at the billboards of a Sephora advertisment you see different people. Sephora targets any females, they just do not cater to one look. When working in a Sephora company, whether its one of the many Sephora stores or one of the headquarters, you will be sure to see different people and even hear different languages. Regardless of the diversity these people come together to help make Sephora better. In order to make sure the work space is at its best. Sephora updates there code of ethics once every few years. Before updating it they take a survey and the survey helps determine what should be changed or kept the same in their list of ethics. Sephora started doing the surveys back in 2000. The reason for this was to make sure that their code of ethics and their policies weren't too vague or complicated. Their policy seems to be a success because the success of Sephora has been growing and continues to grow with time. And Sephora continues to use that same code of ethics when advertising to the public. Sephora discriminates no one, and sells to all.
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